The application

One to One
with Jess

Show me the gold you’ve already built.

Jessica Hughes in her pink glitter blazer, smiling, her laptop under her arm

Your tiny book becomes a Dream Client Magnet™, with a Sticky Funnel™ from stranger to premium client in a day.

This is for you if

  • You already have the offer and the sales, and you want them leveraged.
  • You compress the year-long plan into a week.
  • You want your premium offer evergreen, selling while you do everything else.

This is not for you if

  • You collect courses and never put them to work.
  • You want to start at the beginning and climb a ladder.
  • You need a sales call before you decide.

Step 1 of 4 · You and your business

Your name, and the email where you’d like my reply

The one link I should open first

Your website or your premium offer’s sales page, whichever shows your business best.

Your business in one sentence: who you serve, and the result you get them

Example: “I help women surgeons open private practices that book out without ads.” Write the result, not your title.

Your business revenue in the last 12 months (total sales, before expenses)

Private to me.

Who builds with you today?Optional

Tick everyone on your team.

Step 2 of 4 · Your gold

The premium offer your tiny book will lead to

The program or mastermind you’ve already sold and delivered, and sell again and again without adding hours. Example: “The Inner Room, my 12-month mastermind, $25,000, 38 women since 2023.” A free call or a course under $1,000 doesn’t count here.

Your favorite client result

One client’s result from the offer you named above, with the number that shows it and how long it took. Example: “A founder in my 6-month program went from 3 new clients a month to a 40-person waitlist in 11 weeks.”

Step 3 of 4 · Your genius

What you see that no one else in your industry sees, and the moment you first saw it

Two or three sentences: the belief most experts in your field would argue with, and a real moment, with a place and a year. This becomes the spine of your tiny book. Example: “Most nutritionists start with a meal plan. I start with a woman’s calendar. I saw it in 2016, coaching a surgeon in Boston who ate beautifully on every vacation and skipped lunch every workday.”

Where people already know you

Tick all that are true today.

Step 4 of 4 · Why now, and how fast you move

What made you apply today?

Name the moment: a chapter, an episode, a page or a conversation. Example: “Chapter 2 of your tiny book, on a flight to Austin. I’d bought the audiobook before we landed.”

Where did you first meet my work? (optional)

The date you want your tiny book out, and what’s different 90 days later

Two or three sentences: a date, and the clients your book brings into your premium offer in the 90 days after it. Example: “Out by 1 March. By June it’s on every chair at my Lisbon retreat, and 6 of its readers have joined The Inner Room.”

When you’re accepted, how soon do you begin?

The one thing you want me to know before I decideOptional

Anything about you or your business these questions didn’t cover. Example: “I’m speaking to 800 women in Dallas on 12 March, and I want my book in their hands that day.”

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